Brand Design


Instrumental is a social music business that focuses on the discovery and development of the next generation of artists and musicians. They fundamentally monetise by engaging artists and their fanbases to brand and advertiser solutions across content marketing, influencer deals, sponsorship and endorsement.

In my role as Head of UX & Design, in collaboration with fantastic graphics and marketing leads, I led the process and conception of the Instrumental brand development. This included everything from hosting brand & naming workshops with senior directors & wider stakeholders through to getting hands on with sketches, many lock ups, visual identity conception and final brand assets both digitally and in print.

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